BRAND
GUIDELINE

 

01

BRAND

WHO WE ARE

A global entertainment company, marketing agency, and music label.

OUR MISSION

To connect Asian-American artists and talent worldwide, with a focus on Southeast Asia, South Korea, and the United States.

02

LOGO

WILD-logo-arrows.png

WORDMARK

WILD-icon-logo-arrows.png

ICON

 

LOGO COLOUR OPTIONS

WILD-logo-black-bg.jpg
WILD-logo-white-bg.jpg

WORDMARK

WILD-icon-logo-black-bg.jpg
WILD-icon-logo-white-bg.jpg

ICON

LOGO MISUSE

It is important that the appearance of the Logo remains consistent.

The Logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the Logo in any way. Its orientation, colour and composition should remain as indicated — there are no exceptions.

WILD-misuse-logo-cyan.png
WILD-misuse-logo-red.png
WILD-misuse-logo-neon.png
WILD-misuse-logo-pink.png
WILD-misuse-icon-logo.png
WILD-misuse-icon-logo-blue.png
WILD-palm tree-logo-2.png

DONT'S

MINIMUM SIZES

WILD-logo-minimum-sizes.png

PRINT
20mm (width)

WILD-icon-logo-arrows.png

PRINT
13mm (height)

WILD-logo-minimum-sizes.png

DIGITAL
142px (width)

WILD-icon-logo-arrows.png

DIGITAL
98px (height)

LOGO PLACEMENT

This keeps Logo placement simple and consistent, while allowing enough flexibility to accommodate our dynamic graphic system. 

The placement options are:

  1. Top left corner

  2. Top right corner

  3. Bottom left corner

  4. Bottom right corner

  5. Center

  6. Center top

WILD-logo placement-16-9.jpg
WILD-logo placement-1-1.jpg
WILD-logo placement-9-16.jpg

LOGO PLACEMENT ON YOUTUBE

EXAMPLE

WILD-Youtube-masthead.jpg

142px

WILD-Youtube-masthead.png

62px

71px

The ratio of the video 16:9 (1920x1080px)

THE EXCLUSION ZONE: WORDMARK

WILD-logo-safe-distance.png

The Exclusion Zone ensures the legibility and impact of the Logo by isolating it from competing visual elements such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance, in most cases the Logo should be given even more room to breath. The exclusion zone is equal to the height and width of the "D" in the wordmark.
(marked as × in the diagram).

WILD-logo-distance-reference.png

THE EXCLUSION ZONE: EXAMPLES

WILD-logo-safe-zone.png

HELLO

WILD-logo-safe-zone.png

HELLO

DO'S

DONT'S

03

COLOURS

BLACK
#000000

DARK GREY
#404040

WHITE
#FFFFFF

LIGHT GREY
#BFBFBF

 
 

04

TEXTURE

05

TYPOGRAPHY

We’re using the font:  SWEET SANS PRO
We’ll incorporate custom modifications to the typeface where a creative touch is needed.

BOLD

BOLD is used mainly for header. It lend itself well to functional headlines and wayfinding.

medium

MEDIUM is the typeface for WILD logo.
It can also be used for sub-header.

regular

REGULAR is frequently used for body copy.