• Vicky Ooi

Why Outsourcing Marketing Makes Sense Today



When it comes to marketing, some businesses can feel lost. Especially during times like this, there is an air of uncertainty of how a business will cope or survive the ongoing pandemic. Marketing has been an area where businesses have struggled to decide whether to cut costs or not.


There’s no denying that marketing provides a fantastic opportunity to increase a business’ brand awareness, sales, etc. As a business owner, you want to have enough marketers to execute effective strategies to improve sales, but not to the point where it is eating up your profits. If you want to take a steady view towards a more dynamic alternative, outsourcing is an option that you might want to consider.



WHAT IS OUTSOURCED MARKETING?


Outsourced marketing means using an external agency to manage your marketing activities. They lighten the loads for business owners who are already wearing too many hats within their organizations. It is no longer a far-fetched concept and is the current definition of contemporary and industry-driven solution.



01.

TIME & COST SAVING


An alternative to outsourcing is to either train up your employees or recruit additional ones. While this may benefit the business in the long run, it may not be the most cost and time effective decision. You will come to realize that it is cheaper to outsource a dedicated marketing company for a marketing campaign.


As a business owner, you want to be able to reach your much-desired industry goals but it will take quite some time. And, let’s be honest - you need results and you need them now. When you choose to outsource marketing, you will be able to open up time on your calendar and resources which can be applied elsewhere. All while knowing that your marketing is in good hands, which will allow you to focus on running your business.



02.

PROJECT FLEXIBILITY


A dedicated marketing company, like Wild can offer you a wide range of services and resources to help with your business needs. If you’re looking for help with a one-time project, or continuous marketing services, they are able to offer the flexibility in the services provided. Their goal is to help you be successful and progress forward.


Depending on your business and budget, quickly and effectively upscaling or downscaling your marketing activity is possible with an outsourced marketing team. If there is a spike in business, you are able to quickly adapt your marketing strategy by adding on more marketers to capitalise your business. This would not be possible with an internal marketing team where you would have to hire or fire members of the team.



03.

SKILLS, EXPERTISE & RESOURCES


Nobody is good at everything. While you or your staff are experts in your own field and may know more about your business than anyone else, this doesn’t guarantee that they will deliver a more successful marketing campaign.


Dedicated marketing companies like Wild have an entire team of experts in their respective fields who know what works and how to go about doing it to bring the best returns and growth for your business. With the expertise and resources that they own, they are able to design services that will help your business get noticed.


Rather than taking away from your team, the right marketing company will enhance it. When you choose one, like us, who will take the time to understand your business and its needs to complement your existing strengths and take them to the next level.



04.

INSIGHT INTO THE LATEST TRENDS


In order to stay competitive and engaged with your target customers, you need to be following the latest trends and insights of the digital marketing world. However, with dozens of different marketing platforms, it can be overwhelming and difficult to stay up to date with all the new emerging changes. Rather than diverting your time and/or money trying to learn the necessary tools and strategies, dedicated marketing companies can help you with that.


Dedicated marketing companies spend all day, everyday managing marketing activities for businesses. When new marketing techniques and channels arise, they are the first to test and implement new marketing strategies that may be highly successful in your business industry. This will save your time, resources and budget on “trial and error”.



05.

INNOVATIVE IDEAS & PERSPECTIVES


Sometimes, you may get so deep into a project that you will find yourself struggling to see the bigger picture. This is when it is helpful to get a fresh perspective from someone from the outside, in this case, an outsourced marketing company. They are able to offer a different, unbiased and external vantage point that internal team members may not see. This new avenue can give your business the creative spark and push it needs to stay current with social media, trends and come up with a unique campaign idea.



Marketing is a continuous effort. It takes time and resources to ensure that your business will effectively reach the right audience at the right time. While there is no right or wrong answer to whether you should outsource or not, you should choose the strategy that is the best way forward for your business.


If you are not too sure if an outsourced marketing company is for you, start with a single project and assess the results before committing. If you are happy with what you see, then dive deeper to form a strong and lasting relationship with the company!


Follow our socials and get in touch with our team today to see how we can work together to launch your campaign.


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