• Vicky Ooi

Freelancing is the New Black: Tips for a Great Start



2020’s COVID-19 pandemic has changed the world of work. A lot of the work that people do these days can be done remotely, as long as you have access to a laptop and a stable internet connection.


Many people have found this a great opportunity to start a freelance career, especially in the social media world that is thriving. However, working freelance isn’t as easy as it seems; there are a lot of things to keep in mind to set you up for a successful freelance career. Here are a few essential tips to start off with!



01.

Be Flexible

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Being a freelancer, especially in the social media world is not a 9-5 job. You should be prepared to work weekends, evenings and even through the night, often without much notice. Clients are bound to change their requirements and decisions mid-way. With that being said, you must be able to go with it and have space for adjustments, without being thrown off.



02.

Be Disciplined

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There may be times where you will find yourself undertaking several projects and clients at the same time. Many freelancers who are unable to manage their workflow will experience burnout. Hence, creating a schedule and sticking to it is very crucial. Not only will it help you establish a routine and have a healthy work/life balance, but you will be able to successfully meet all your deadlines and provide each client with the quality service that they paid for.



03.

Set Your Standard and Boundaries

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Don’t be patsy. There are many who think that if you are willing to work for free, you will be able to make a name for yourself. However, you should know that you are working as a professional and you should be paid for your work. In addition to that, never spread yourself too thin. You should only commit to jobs that you know you can complete on time. If you take up too much and end up missing deadlines, you will destroy your built-up reputation.



04.

Be Socially Present

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Your online presence should convey stability and competence. If you are not socially present, how would you expect clients to believe that you can do it for them? Check out our article to see how you can build your social presence online. Alternatively, there are so many great technological tools online that you can use to your advantage to assist you, like Loomly, Hootsuite, Sprout Social, etc.



05.

Always Have a Contract

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A detailed contact is an essential element for freelancers and the foundation of a good business. It establishes the fees negotiated between you and the client, as well as the scope of each project and its parameters. A contract also mentions clauses regarding project cancellations and reimbursements that are there to protect both parties from legal issues that may arise.



Being a freelancer in the social media world can be harder than others and can come with its own set of challenges. Success will not come quickly nor easily. Even with all of this, the odds may never come in your favor. So, before you venture down the path of a freelancer, think it through before taking the plunge. It is essential that you plan, put time in, and build your base slowly but surely.


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