• Vicky Ooi

Building Brand Awareness with Instagram

For many companies, social media marketing is one of the most powerful and influential tools out there to build brand awareness. Brand awareness isn’t just about how many people know you exist but about understanding what you have to offer.

With Instagram having the highest engagement rate among all social media platforms, this naturally makes it the best place to start off. Here are the best ways you can build your brand with Instagram today, and convert visitors into followers.

Knowing Your Audience


Know who you are trying to reach out to and find out what they like to see and when. This will make it easier for you to plan and create content that resonate with them. The more you know, the better you can tailor your content towards them effectively.

Brand Personality


One of the most effective ways to increase your brand awareness is by creating and maintaining a unique brand identity. By humanizing your brand, you will be able to leave an impression with audiences. A memorable brand personality is one of the best ways to connect with your audience, boost your engagement rate and let people feel like they know the brand personally.

User-Generated Content


User-generated content is one of the ways your customers are mentioning your products. If they are posting about your products, they are also exposing your brand to their audience. Featuring the best posts on your Instagram feed can also help give credibility to your brand as it makes your brand more authentic.



Redirect followers on other social channels to your Instagram profile and vice versa to increase your engagement everywhere. Cross-promotion can bring existing audiences on other platforms to grow your followers. Though, it is good to keep in mind that posts should be tailored according to the different platforms they are posted on to ensure maximum engagement.

Two-Way Communication


Initiate conversations with your followers and post content that directly prompts them to leave comments. Take the time to respond to comments, reply to messages and reposting their content. Create conversations to connect followers with each other to build up a community. This will help followers feel more connected with the brand and let them know who you are.

There are so many ways that you can build your brand awareness on Instagram. Some are meant for faster growth while others slowly but surely produce results in the long run, but starting off with the strategies listed above will definitely be a good start!